The combination of multiple keywords results in keyphrases. This is a grouping of terms that are used to search for particular content online. Keyword phrases can be more useful than keywords when marketing online as customers are looking for more specific information. It is also less competitive for keyword phases in both organic search and pay per click.

Keywords can be defined as the terms used by a prospective audience to search for specific content online. They are the search terms used to find specific content. Understanding your audience and the keywords they will employ when using a search engine is the cornerstone to any successful SEO plan.

Search Engine Optimization, also known as SEO, is the process of developing properly coded or optimzed web pages and content to increase the amount of search engine result pages (SERP’s). Ranking high in search engines such as Google, MSN and Yahoo can be a direct result of a site that has been optimized for search engines. Higher rankings will result in more traffic and increased business. It is critical to employ search engine optimization when developing your web project.