Never change your URL’s

by admin on August 18, 2010

Once you settle on a URL format, you shouldn’t change them. Over time, Google will start to index your site and the pages will hopefully rank for keyword phrases you are targeting. If you change the URL, you risk losing your position and ultimately customers. So why did I change my URL’s today? Well, in the case of the Long Island SEO blog, this is not my primary business. At some point, I may transition to SEO and put my years of experience into helping businesses on Long Island achieve their SEO goals. For now, my focus has been on driving traffic and maintaining a highly successful network of sites. There are just not enough hours in the day.

Over time, I’ve gotten much better with site management and SEO. While I may have said it years ago, I think I may take on a client or two. One at a time, with a laser focus on driving traffic to their site. Today I’ve updated the architecture behind the blog, removed a nasty script that made it’s way into WordPress and updated my URL’s. For those of you who are considering a change in your URL structure, be sure to set up 301 redirects. This will ensure you retain your rankings. If you do change your URL’s, I’d highly recommend you use the structure I’m using here at Long Island SEO. Good luck with your SEO efforts and keep climbing.

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Moving up despite a lack of effort

by admin on December 23, 2008

It’s been roughly 8 months since I last checked in on the blog. Sorry, but my other sites take up most of my time. So had did we fare despite not blogging for over half a year. We must have gone down in the rankings right? Actually, it’s quite the opposite. Despite no SEO efforts, this blog has managed to hit the first page of results for Long Island SEO. While I’m an SEO veteran, I use my tools to push my commercial sites up the rankings. I suppose one day I’ll find time to push this site up to a #1 position. Sounds like yet another New Year’s Resolution. In the next few months, I might even find time to do some SEO consulting and hope to do it here on Long Island. I love talking SEO, but only share so much here in the blog. I have plenty of stories of how I’ve changed my business and simply outpaced my competitors. For now, please feel free to utilize the nine sites that occupy the rankings for Long Island SEO. I’m sure they’ve worked real hard at getting their rankings and deserve your business. If are in the market for an SEO specialist in the Spring, check back here and I might start taking on a client here and there. I wish you the best of luck in your SEO efforts! Stay the course and I’ll see you at the top!

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